Speakers:

Presenter #1: Pamela Kushlan
GAIN EDUCATION TO ENSURE YOUR PAYMENT PROCESSOR IS AN ASSET TO YOUR SUCCESS

Why Payment Processing is like the Wild West: very little governance/oversight exists over processors

Presenter #2: Clay Neves
Have you ever gotten to the close and your “done deal” is delayed, decreased, denied, or dies?

Learn the seven incremental commitments you must lock down through the course of your presentation to assure the final commitment is a foregone conclusion. Learn how to move through four stages of presentation – invite, inquire, inform, enroll – that resolves the inertia, resistance, and budgetary issues that kill sales – before you ever reach the final close.

Let’s outline a questioning sequence that gets them to make you a priority, define their problem you can solve, calculate how much it is costing them, that they need to solve it now, to admit they can’t solve it themselves and they need help, and they are open to your solution, that your solution will solve their problem, and that you have negotiated terms that work for them to get started.

Learn how to lead them to sell themselves and convert prospective clients into paying clients!

Presenter #3: Robin Huling
Smarter Than the Algorithm: AI Strategy for People-First Business Owners

What separates the businesses that win with AI from the ones that waste their investment? It’s not the tools they choose. It’s how they bring their people along.

In this session, business owners first build the AI literacy and strategic foundation they need to lead with confidence, understanding what AI actually is, how it applies to their business, and how to evaluate tools without the hype. From there, we move into the people side of the equation: team readiness, change communication, culture protection, and practical next steps for rolling out AI in a way that builds trust instead of breaking it.